Blog
Notes on commerce discovery, search recovery, and AI.
Honest, practical writing for ecommerce, B2B, and headless teams. No hype.
How to Fix Zero-Result Searches in Ecommerce
A practical playbook for diagnosing zero-result searches, understanding their root causes, and converting them into product views, clicks, and revenue.
Semantic Search vs Keyword Search for Ecommerce
When keyword search is enough, when semantic search wins, and how to combine both for a discovery experience that handles intent, attributes, and long-tail catalogs.
Visual Search for Ecommerce: When It Matters
Visual search is over-hyped in some categories and under-used in others. Here is when it pays back, when it does not, and what to put in place before turning it on.
How B2B Commerce Teams Can Make PDFs and Spec Sheets Searchable
B2B catalogs hide the most important product information inside PDFs. Here is how to make those PDFs searchable, link them to products, and stop forcing buyers to read the catalog cover-to-cover.
RAG for Ecommerce: How to Ground AI Answers in Product Knowledge
How retrieval-augmented generation works for ecommerce, why grounding matters more than model choice, and a practical pattern for product Q&A and support assistants.
DAM for Ecommerce: Managing Product Images, Manuals, and Assets
Why ecommerce teams outgrow folders and shared drives, what to put into a DAM first, and how to tie assets to products for reuse, permissions, and discovery.
Shopify Search: When Native Search Is Not Enough
Shopify Search & Discovery is a strong starting point. Here is when stores outgrow it and what to add. Without claiming Shopify lacks features it has.
WooCommerce Product Search for Complex Catalogs
WooCommerce default search struggles past a few thousand SKUs. Here is what to fix first, what plugins solve, and what they don't.
BigCommerce Search for Catalog-Heavy Stores
BigCommerce powers many mid-market and headless stores. Here is what their default search handles, where it falls short, and how to add a search recovery layer.
Headless Ecommerce Search API: What to Look For
A buyer's checklist for headless ecommerce search APIs: retrieval modes, indexing, components, observability, and what 'merchant-friendly' actually means.
10 Search Analytics Metrics Ecommerce Teams Should Track
The ten metrics that actually move ecommerce search outcomes. What they mean, how to measure them, and how to act on each one.
Get started
Ready to put one search bar across your products, documents, and assets?
Start with a free expert-led Search Audit. A Scouty specialist will review your storefront and recommend a clear next step.