Analytics
See what shoppers search — and where discovery breaks.
Top searches, zero-results, no-click queries, search-to-cart, search-to-revenue, and citation analytics for AI assistants. Designed for merchandisers and operators, not engineers.
The right view
A dashboard that tells you what to fix next.
Most search analytics show you charts. Scouty shows you the queries to triage, the synonyms to add, and the products to boost — with revenue impact attached to each.
- Zero-result clustering with root-cause hints
- Search-to-cart and search-to-revenue per query
- Filter usage and missing-filter recommendations
- AI citation click-through and answer trust signals
Failed searches
347
↓ 22% wk
Search → cart
8.4%
↑ 1.6 pp
Recoverable revenue
$2,430
/mo
Top zero-result queries
- waterproof hiking boot 84 synonym needed
- BMW brake pad 2018 61 compatibility filter
- hydrating serum 47 synonym needed
- replacement charger 36 model lookup
The problem
Most analytics show charts, not actions.
Top-searches reports tell you what's working. They don't tell you what to fix.
- Failed searches are invisible without explicit zero-result tracking
- No connection between query volume and revenue impact
- Filter analytics are usually missing
- AI assistants ship without trust signals
Key features
What you get out of the box.
Zero-result analytics
Cluster failed searches, surface root cause hints, and prioritize by volume.
Search-to-cart
Per-query conversion to cart and revenue attribution.
Filter analytics
Filter usage rate, missing facet recommendations, and value distribution.
Synonym impact
Track how each synonym rule performs over time.
AI citation metrics
Citation click-through, source coverage, and answer-acceptance rates.
Events API
Stream search events to your warehouse or CDP.
Get started
Ready to put one search bar across your products, documents, and assets?
Start with a free expert-led Search Audit. A Scouty specialist will review your storefront and recommend a clear next step.